SCALING INDIVIDUAL CREATIVES TO INCREASE REGIONAL RELEVANCE
Challenge & Approach
Kieser Training is a multinational physical exercise provider, primarily focussing on back pain relief, with a broad range of independent and regionally rooted fitness centers. While Kieser Training is mainly driven by its overarching brand image and differentiation, the fitness centers are driven by their immediate surroundings and local demand.
Those differences in perspective come with a huge challenge: How can overarching brand campaigns be executed and combined with a hyperlocal relevance for the respective local fitness center and its potential customer base?
Leveraging our proprietary ad tech stack, we were able to scale campaign creation dynamically, creating over 102 individually targeted campaigns with over 326 individual ads. This lead to highly relevant hyperlocal campaigns not only putting Kieser Training but especially the fitness center in the focus of the customer!