Good Taste Meets Sustainability

Challenge & Approach


LikeMeat is a supplier of meat substitutes and thus part of one of the fastest growing and most competitive segments in the food industry. For an attention-grabbing promotion of their product range, LikeMeat wanted to reach flexitarians and convince them sustainably of their products.


To make a lasting impression in the competitive advertising market for meat substitutes, LikeMeat turned to the exclusive audience product in cooperation with our retail partner Rewe. This enabled them to directly reach a target audience based on POS sales data with a relevant brand-building advertising pressure.



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