Good Taste Meets Sustainability
Challenge & Approach
LikeMeat is a supplier of meat substitutes and thus part of one of the fastest growing and most competitive segments in the food industry. For an attention-grabbing promotion of their product range, LikeMeat wanted to reach flexitarians and convince them sustainably of their products.
To make a lasting impression in the competitive advertising market for meat substitutes, LikeMeat turned to the exclusive cmmrcl.ly audience product in cooperation with our retail partner Rewe. This enabled them to directly reach a target audience based on POS sales data with a relevant brand-building advertising pressure.