All Natural Cocktail Mixers
Challenge & Approach
To launch their innovative, all natural cocktail mixers in Germany, Mikks engaged us to complement their offline activities with an awareness and engagement campaign within the relevant target audience. The goal was to create maximum awareness.
Based on existing customer data, we segmented and identified relevant audiences and created a cross-platform targeting strategy. A first phase was focused on generating awareness and interest within a multiplier target group (micro influencers). In a second phase we extended the reach to a broader target group and increased the drive towards conversion.