Banking for the Generation Z
Challenge & Approach
pockid is a banking service especially dedicated to the Generation Z. This Generation is so different compared to their parents, hence pockid was facing the challenge of reaching and informing them about their unprecedented banking service.
In 2021 TikTok is the most used platform among the Generation Z. With its strong recommendation algorithms and engaging advertising formats it was the perfect platform to reach pockids most relevant audience.
Using the “Boost a TikTok Feature” (in beta at that point in time) we drove visibility for pockid and its TikTok presence where it mattered most!