FMCG / SOUP BRAND

Our client was revamping a series of bouillons with all-natural ingredients. As the brand exclusively sells through retail partners, the target group was difficult to define and to reach online in an effective manner. Ideally, the brand wanted to address their existing buyers with the message that the product is now improved (all-natural) for the launch.

The brand leveraged the market-exclusive cmmrcl.ly audience solution with our retail-media Partner Rewe to address POS-sales-data based audiences (brand buyers, category buyers). This enabled our client to communicate directly with existing clients with a relevant frequency.