ZANADIO

Obesity is a huge challenge for our society. aidhere is a young digital health company that offers a digital obesity therapy (app-based) to help people overcome their struggle with overweight. What is the right creative approach to inform potential users about the services USP and make them download as well as try it?

Advertising success is determined by many factors and the creative is one of the most important ones. Finding the right creative approach will make a huge difference for campaign results. To maximize the potential impact of the creative on social, we tailored the creatives around this unique consumption environment.