Social Commerce
incremental sales for your business
incremental sales for your business
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With social commerce new online sales opportunities emerge and allow for incremental sales for your business.
We enable your business to realise incremental sales, we orchestrate all sales channels and deliver result-based advertising measures along your ROI targets across Instagram, Pinterest, Facebook, Snapchat, Youtube, Tiktok, Google and the programmatic world. pragmatical.ly - analytical.ly - persistent.ly cmmrcl.ly |
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"Today, businesses of all sizes
need to transition to online in order to survive and elevate their own success" |
the opportunity
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Instagram, Pinterest, Facebook, Snapchat, Youtube, Tiktok and others have built-out their on-site sales channels. Innovation is further picking up speed and the landscape is evolving rapidly.
Stages of commerce include the full spectrum from on-platform storefront to in-app checkout allowing an immersive and seamless shopping experience. Combined with high reach and detailed targeting options as well as dynamic creative adoption this is set to become the next front of product discovery and shopping. |
Instagram offers a fully native checkout experience, linked to your shop. Posts and stories are "shoppable". 200 million accounts are visited daily. Full advertising capabilities are available along the entire funnel.
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Global reach and deep targeting features. Full brand building and advertising capabilities. Storefront video and true view for action enable commerce functionalities. Full integration with other google products.
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Customisable collections showcase featured products. On-platform shops for product curation directly integrated with your merchant and fulfilment systems. Global reach and deep targeting features are available. Full brand building and advertising capabilities.
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Growing reach with 350m monthly active users. Image based search engine with strong intent signals on purchase plans and user desire. Commerce formats include shop-the-look pins, rich pins and brand-shops on profile. Expert-curated product recommendations directly integrated with search results.
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High reach among core millenial- and Gen-Z audiences. Full on-site store capabilities with swipe-to-buy functionalities. Direct Amazon shopping integration with lense/camera available in the US.
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Shop now function for influencers and brands allow direct-to-consumer functionalities. Hashtag challenges with direct webshop-linked integrations for challenge-featured products. Fastest-growing platform with global reach and innovative advertising features.
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"New sales channels mean opportunity -
but also increasing complexity
you need to manage."
but also increasing complexity
you need to manage."
the challenges
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we enable
We connect you with your customers across all social commerce channels. Hands-on onboarding, feed management and optimisation as well as integration with your merchant systems and teams are at the core of our work. |
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we orchestrate
We link new social commerce channels to all your communication and sales channels. We analyse and define channel specific ROI targets and orchestrate those holistically across all platforms. |
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we advertise
We connect and plan your media campaigns along the entire marketing funnel. We guarantee funnel step specific KPIs directly linked to your business goals. |
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We at cmmrcl.ly tackle all three areas and enable our clients to connect and engage on their digital communication and sales channels. We analyse and integrate the branding-, engagement- and sales metrics taking into account channel- and platform specific factors and advantages. We increase overall return on investment measured holistically. Results guaranteed! |
"Commercial success is channel agnostic
and starts at the upper end of the funnel!"
and starts at the upper end of the funnel!"
the approach
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Digital channel analysis
Over the last decades the possibilities to communicate with your customers and sell your products and services have rapidly grown in the digital world. Each channel offers different opportunities. We help you to understand the pros and cons of each channel giving you the chance to improve the way you interact with your customers.
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Channel enablement
Along with the new opportunities the expectations of your customers have grown. Social commerce offers a whole new world of sales opportunities. But it is imperative to rethink customers' journeys and connect all digital pathways of communication and consumption. We enable your presence across the social world to grow your business.
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Prioritised branding and salesThe complexity out there is striking. From a continuously growing number of social networks offering immense reach and on-site solutions for almost every step of the customer journey to the broad google universe and third-party sales platforms as amazon. And then there are your own communication channels which should always come first. We analyse the different opportunities you have and align them with your business objectives as well as existing measures.
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KPI driven advertisingBeing present on all platforms is only part of the equation. Engaging with and being considered by your existing and prospecting customers is equally important. Advertising helps to complete your communication measures and build out brand and product recognition, drive engagement and boost sales. However channel complexity (formats, audiences, platform usage, etc.) and the lack of strong KPIs linked to your specific business goals are quite a challenge. We tackle those for you, offering result-based solutions across all advertising channels.
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Partner
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