HUGO BOSS

Global Brand Refresh

Challenge & Approach

Challenge.

How to become a global top 100 brand again?

Hugo Boss realized that their brand had lost its purpose over the years. Relevance and engagement with younger audiences were historically low. Their main brands - BOSS and HUGO - skewed towards a 40+ consumer and the brand system was rather outdated.

Approach.

For HUGO BOSS we built a comprehensive “Social First” approach - from media strategy, to platform selection, to KPI definition, execution and measurement encompassing guaranteed brand awareness, brand engagement, follower growth on relevant platforms, strategic post boostings and influencer campaign extensions.

Result

Result.

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