To the right, to the left - How to dance the e-bike creative shuffle

Challenge & Approach


While Specialized run national branding efforts, the sale typically happens in local stores (owned and partners). Given that summer is the main season, Specialized’s agency was looking for an option to ideally push local sales. But how does one run 600+ individual creatives for each of the in-market stores efficiently?


The agency opted for cmmrcl.ly’s tech-driven creative solution Based on a set of materials provided by the creative agency of the advertiser, this was translated into 600+ individual creatives. This combined the national branding budget with individual ad creatives, ad copies and custom link outs to each retail partner. 



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