Engaging new and existing customers with an all-electric offering?
Challenge & Approach
Cupra, the performance branch of Spanish brand SEAT has built an avid fanbase in the petrolhead community. The drive towards more sustainable forms of individual mobility led the Cupra team to launch its first all-electric model: the BORN.
Social media is the perfect turf to acquire and activate audiences. The goal: Get them hooked and drive them towards the Cupra Born landing page that allowed for better storytelling and engagement through interactive product and brand experiences.
We used dynamic creatives and ad rotations to identify the best performing ads that got users hooked. Leveraging pixel data and all kinds of on-platform data we optimized for link clicks towards the launch landing page for which we initially guaranteed a click volume for Cupra.