MAXIMUM TASTE, ZERO SUGAR & MAXIMUM IMPACT, ZERO WASTAGE
Challenge & Approach
Advertising should not only grab the attention of consumers but also hold it for at least 2.5 seconds to truly embed itself in their consciousness. Psychologists refer to this as the "Attention-Memory Threshold." However, in our fast-paced digital world, this is a significant challenge. Brands like Pepsi should therefore carefully assess where media initiatives can have the greatest impact for them.
Together with our partner OMD, we have successfully reached the right target audience for Waldquelle/Pepsi across over 8 social media channels, leading to active video engagement. Using creatives that perfectly showcase the product in its relevant usage situation, we have utilized our Guarantee // Interest product to ensure targeted and cross-platform guaranteed views. As a result, millions of people have not only noticed Pepsi MAX but have also actively engaged with the product experience!