The Social Storefront Dilemma (2/2)

Huge digital malls with unlimited storefronts: strength and weakness at the same time. The need to stand out from the crowd. This is a lot to process, so let us compare it to something we know and understand quite well: actual malls.

The Social Storefront Dilemma (1/2)

Go with the Flow - Warum es für Marken Sinn ergibt, jetzt ihre TikTok Community aufzubauen

Growth in the relevant target group - who wouldn't want that? TikTok shows us how it's done. The platform is currently the fastest growing social network in the world. What opportunities does that offer for companies? (German Post)