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The Million Follower Issue: Warum Influencer Marketing allein nicht skaliert
Influencer marketing brings reach, but shows clear weaknesses in scalability. With new content formats and Facebook's Brand Collabs Manager, influencer campaigns are now fit for performance marketing.(German Post)
TV Werbung ist tot. Lang lebe die TV Werbung. Auch auf Social Media!
The way we watch TV has changed in recent years. While TV consumption was still linear until a few years ago, smartphones and tablets are now always at hand on the coffee table. With Amazon Prime, Netflix & Co. the digital age has reached our TVs and the Internet brings apps like YouTube and Twitch to the big screen. (German Post)
Targeting-Status: Es ist kompliziert! Paare ansprechen zum Valentinstag mit gofeminin und cmmrcl.ly
Love is in the air, Valentine's Day is just around the corner. The search volume on the topic of gifts increases visibly just in time for February 14, the topic is relevant. But not only for the lovers themselves. Also for companies that want to run campaigns for Valentine's Day and reach all these people. (German Post)
Der Berg muss zum Propheten: Wie innovatives Employer Branding in 2022 funktioniert
The battle of the talents is in full swing. Entrepreneurs are vying for the best workers. Whether students, young professionals or experienced specialists, large companies in particular could fill positions on an ongoing basis. (German Post)
Go with the Flow - Warum es für Marken Sinn ergibt, jetzt ihre TikTok Community aufzubauen
Growth in the relevant target group - who wouldn't want that? TikTok shows us how it's done. The platform is currently the fastest growing social network in the world. What opportunities does that offer for companies? (German Post)
The Social Storefront Dilemma (2/2)
Huge digital malls with unlimited storefronts: strength and weakness at the same time. The need to stand out from the crowd. This is a lot to process, so let us compare it to something we know and understand quite well: actual malls.